Mentor Coaching Personal Growth: Thomas Leonard's 20 Moments of Truth

Ever wonder just what it is that makes someone decide to hire you as their coach? Here is a classic article written by the founder of coaching, Thomas Leonard.

Enjoy!

Jen

The 20 Moments of Truth

Working definition: The 20 Moments of Truth are the moments at which a person:

  • Chooses to use your services
  • Chooses to continue to use your services, or
  • Chooses to use your services again and recommends you to their friends and family,

These occur:

  1. When a person hears someone else praise you or your work.
  2. When a person likes your physical presentation (appearance, handshake, voice, smile, etc.)
  3. When a person is touched intellectually and emotionally by what you say.
  4. When a person recognizes you as a model of who or what they would like to become. (Unconditionally constructive; get that people are right; tell the truth; etc.)
  5. When a person experiences that you are consistently excellent technically.
  6. When a person knows that you care.
  7. When a person feels that they are safe with you.
  8. When a person trusts your professional credentials.
  9. When a person thinks they will be challenged and get what they need from you. (Specific coaching for what they presented.)
  10. When a person pays your fee without any conversation.
  11. When a person looks forward to small gifts and thoughtful messages from you.
  12. When a person knows that you will make it right for them, if they have a complaint.
  13. When a person knows that your fee is slightly above the industry standard, and feels you're worth it.
  14. When a person is sure that their success and well-being is your priority.
  15. When a person knows that you never stop growing professionally.
  16. When a person is asked to tell you their expectations and frustrations about the service you provide.
  17. When a person knows that you have designed your business around what's convenient for them.
  18. When a person is able to reach you effortlessly. (If you can't answer the phone in person, you have a secretary, voice mail or answering machine, cell phone or pager, AND you respond.)
  19. When a person can count on you to treat them as a unique individual with unique needs.
  20. When a person knows you will remember their kids' names and to send them a card on their birthday.